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Jeremy

Album Cover (Back)

Jeremy

Album Cover

Jeremy

Carry Me Music video

Technical Difficulties!

So when filming our music video we did encounter a few significant difficulties, this included things such as Batteries running out, and the green-screen light's not having a long enough cable however we managed to sort all of these issues.

Firstly the problem we first encountered was in which the greenscreen light's didnt have a long enough cable to get one light on each side, we searched around for a few extention lead's however we unable to find enough to help it reach to where it needed to be so we had to use both the light's on one side and thanks to our green-screen editing skills (Newly learnt by all of us) we managed to bring it all together and edit it perfectly!

The second 'disaster' we ecnountered was while filming outside of the school the camera lost all battery charge, this may have been because we rushed getting out of the school to film and didnt check the camera's charge, we tackled this issue by whenever we went out filming we turned the camera on to check how much battery would be left and if it would last the time we needed it to, in situations where the camera would be left at someone's house overnight we also used one of the charger's to ensure the battery would not go flat.

Jonny

Testing the raw footage!

To test our raw footage we use some green-screen work however, this clip isn't in our music video due to there being a more touched up and sharper clip which we used.
In the clip here we show a clip with the green curtain behind and then an edited section however due to us all being farely new to green-screen editing we all pitched in and worked together to learn to edit the green-screen work, which infact is fairly simple.
The main way in which we decided to test this footage would be to fully edit the part of the clip in which we would use for the countdown of 1-2-3-4, this worked fairly well however there were still some specles of green from the editing however the raw footage itself worked perfectly fine!
This is and example of how raw footage of a green screen can be turned into a solid background which works well.

Jonny

Font Analysis

Collision Imminant
We thought this font would not suit our genre as it is too much like a child's handwriting. We want something that stands out and represents our genre of rock correctly.

Collision Imminant  
This is a nice font but it is far too fancy for our genre. It looks slightly girly which is the complete opposite to what we want. It would stand out but it is not the right style.

Collision Imminant

This font type is better as it is bold and simple. However, it does not stand out enough as it is a bit boring. It could represent our genre in the sense that it is bold plain black but we do not like it enough.

Collision Imminant
This font is too cartoony and it is very unclear which is not good when you want something to stand out at you. Howver, it is quite cool and unique but it would not suit our genre particulaly well.

Collision Imminant
This font is probably the best, it is bold which stands out, but it is not too boring and can represent our genre reasonably well. It would stand out on the shelves.  

Emily

Magazine research

From research, I have found that Kerrang! would be a suitable magazine for my band to appear in. In this magazine many rock, punk rock, metal and alternative rock bands are advertised. They have featured bands such as Alien Ant Farm and Linkin Park.
NME would also be a suitable magazine to advertise my band, it has featured artists such as Blink 182 and The All American Rejects.
Another Magaine is Q magazine, they vary in who they advertise in their magzines from Emminem to Green Day if an Ad was published here many people would see the ad but they might not be our target audience.
But these are big magazines and if my band was to start off small making its way up smaller more idependant magazines would be more suitable:
Another suitable magazine is The big takeover magazine, which is an independantly produced rock magazine.

Jeremy

Drafts

Here are three short clips that we decided not to use:

1. This originally was going to be at the end of our music video. We look this out because we made changes to our story board. Originally the story was that the main character was leaving someone because of such reasons as drink and drugs and he lost them. we thought that this would be an effective way to end the story. But since then we changed the story so that he is cheating on a partner "there are some things i don't want you to know" referring to another partner. So we thought it best that this clip didn't serve a purpose in this new story.

2. The second is a clip of what originally in our story board was going to be the girl in the story lip syncing the words and singing along, but because we changed the story and decided to use two different girls to tell a different story, this bit became too confusing and thus did not use it. We also found that when we put it all together it looked 'weird' and did not look natural (see rough cut to see full clip).

3. The third and final clip we didn't use because it isn't very clear what is happening on screen  and we thought that it would look better if the movements were slower and more effective.

Jeremy

History Of Music Press

Emily

CD Cover Research

We looked at 4 different album covers:

Bowling For soup: Fishin' For Woos

The Offspring: Rise And Fall Rage and Grace

All American Rejects: Move Along

Green Day: American Idiot

Peer Assensment

Good points

• Lip syncing was good
• Good use of Green Screen
• Range of shot types
• Lots of different effects
• Good use of colours
• Good use of band instruments
• Good characters
• Good narrative

Improvements

• More transitions
• Acting not so good
• Maybe too many effects
• More variety of locations
• Framing needs to be sorted
• More lighting
• The band scene is a bit long

In conclusion, we have some good lip syncing and effects but we need to work on some more transitions and getting the framing so there are no doors to be seen!

Emily

Rough Cut

This is our music video in progress, dated 4th November. This isn't our final video, many things were changed  as you will see once the final music video is uploaded. There are many problems with this, for example from 0.54-0.59 the background of the green screen ins't very appropriate for my genre of music. And almost all the lip syncing in front of the white looks tacky apart from the extreme close up of the mouth. Another problem is that from 1.50-2.01, it is very repetitive and alwell as not having the correct mise-en-scene for my music genre/song. But this was helpful when filming the rest of the music video because we knew what we needed to film and what needed to be improved.

Jeremy

Label Research

Similar band that follow the same genre as my chosen band are bands such as Simple Plan, Bowling For Soup, Blink 182 and Sum 41.

Simple Plan signed to Atlantic/Lava Records (Universal)

Bowling For Soup signed to Jive (RCA Music Group). They now own an independent record Crappy Records

Blink 182 - Geffen Records (Universal)

Sum 41 - Def Jam (Universal)

I have come to the conclusion that Universal music group would be the best place to find a record deal for my band

JEREMY

RE8 Nine Frame Still Analysis

Stills from Greenday's song

1. Mise-en-scene- This is another close up image of the lead singer coming into the camera. You can clearly see the girls dancing in the background, this shows the song is face paced and able to have girl dancers in the background. Many punk/rock music video's do not have much dancing.

2. Music and visuals- From this shot the singer looks very angry and gives the viewer the impression that the lyrics are harsh and angry however, the song is very fast paced and the lyrics are not what they seem. The photo looks almost like something out of a horror movie as the surroundings are so dark and so is the singer.  

3. Conventions of genre- This long shot of all the band members, all dressed in black gives the idea of a gothic band and songs. Their stance indicates a male dominated group, with the lead singer appearing to be 'number one' and the other two equals. They also look quite intimidating which would probably not appeal to the younger generation. This is a typical rock band made up of young males.    

4.Lighting- This long shot shows the audience the location of the video. It seems like they are in some deserted warehouse. However, having the light coming through shows it is not a complete gothic video. It shows they can also have fun in their video's and not take it so seriously.

5. Artists image- This is a close up of the lead singer. You can immediatley see what genre this music video is due to the make up he his wearing. The black eyeliner gives it a gothic/emo feel. The black hair can also contribute to the gothic look. He seems to be fixated on the camera giving the song meaning. Throughout the song, the lead singer does not move around much giving a relaxed image. This can also suggest arragonce about him especially with the lyrics 'idiot'. 

6. Camerawork- This is a shot of part of the video with the main camera looking directly towards the singer but you can also see another screen just in front and to the right of the main one. This looks like it is the on screen camera which the editor looks through. It works well because it is unusual.

7. Type of music genre- In this shot it really lets you know the genre is punk/rock. A close up of the singer with his black eye make up on and with his hand gestures implying he is shooting himself in the neck. He is also looking up and pulling the face that somebody would pull in that situation.

8. Cinematography- This is a low angled shot looking up at the main singer playing his guitar and singing. The good thing about this shot is that you can also see the clothes he is wearing from the waist upwards. He is all in black with a red tie. This red tie could mean either danger, seductiveness or maybe because it is part of the American flag.  

9. Main character- In this final shot, it is another close up of the lead singer. However, this time he is looking down on the camera with a big wide eyed expression on his face. This once again highlights the scary and gothic like feel to the video. You can see the black make up he is wearing around his eyes very clearly as if he is showing them off just to let the public know about the genre.

Emily

P14 Storyboard and P15 Animatic

P3 Filmed Planning

P6 Location shots

Jonny

Location for stock Motion (house)

P2 Planning

P16 Health and safety! (Its actually important)

Well, for this music video we have few hazards to sort these include:
- Electrical instruments.
- Be aware of cables when filming the Band scene
- Be careful when using musical instruments or props that are not owned by yourself.
- Glass bottles, ensure all labels are removed and any alcoholic contents (Or all contents and not consumed by the actors)
- 'Tripping scene', we don't want to injure any actors!
- Running with camera (Ensure it is strapped tight onto the hand)
- Be careful when filming scenes on steps/stairways.
- When using green-screen ensure wires are tucked away safe, lights are not pointed into actors eyes and that they are standing safely without a risk of falling.

Thanks!
Jonny

P12 Shot List and Filming schedule

Green Screen - Monday 17th October
1,2,3,4, split screen Walks through the door
Images of Vegas behind
'Place like this I won't forget' Party Scene

Band - Monday 24th October
Whole band
Close up of drummer
Close up of guitarist 1
Close up of guitarist 2
Close up of singer

Jeremy's House
Close up of 3:00 am on alarm clock - Saturday 15th October
mid shot of boy in bed - Saturday 15th October
Close up of boy putting on jacket - Saturday 15th October
Shot of girl at door - Thursday 27th October
Mid shot of legs going up the stairs - Thursday 27th October
Close up of feet going up the stairs - Thursday 27th October
Close up of drugs in hand - Thursday 27th October
Close up of putting the drugs down - Thursday 27th October
Pan of whole room - Saturday 15th October
Close up of the beer bottles - Saturday 15th October
Mid shot of boy's face - Saturday 15th October
Girl and boy together - Saturday 15th October

Emily

P4 Initial planning ideas

P11 Costume Planning

Due to the genre of the song which is rock/punk we thought it would be best to dress all the actors and band members in dark clothing but not too dark. However, part of the music video the main actor is reminiscing about his time when he was with his girlfriend which were happy times. Therefore the costumes for this part of the video should be lighter and more normal clothes.

Emily

P11 Props,costume and makeup!

Props list!

Performance aspect!

-          Drum kit

-          Mic and stand

-          Guitar

-          Bass guitar

-          Amplifiers

-          Drum sticks

Narrative aspect

-          Empty bottle (beer or lookalike)

-          Clock (Digital alarm)

-          Bedroom setting

Clothing/makeup

Main actor (male)

-          Black hair

-          Sleeveless top/ black shirt

-          Possible black eye makeup

In narrative aspect this will be similar however could be made to seem more scruffy to suit the rock genre also the key lyrics of the song is based around drinking.

Main actor (Female)

-          Black/brunette hair (Wig?)

-          Hoodie (large + baggy) or maybe even a shirt?

-          Jeans



Jonny!

P7 Synopsis Planning

For the planning of our video we have come up with a shot list. This has helped us plan out how we want to film our video. For example we would like to do the green screen scenes first as that will be the hardest part, and then go on to doing the shots of the band etc. We have decided to have people out of the group to be in our music video playing in the band. We have someone playing the drums and another on a guitar. Some of our video will be filmed at Jeremy's house and the band scenes using the school's equipment and will be filmed after school.

Emily

RE10 Magazine advert: layout, brand identity, image, font

RE11 DVD digipack analysis, layout, brand identity, image, text

This is a music DVD cover front and back of ABBA's 16 greatest hits. The layout to this is very simple yet effective. The background is black with ABBA in white in the middle of the front cover. This makes the band's name very prominent and everybody can see clearly who they are. The pictures of the four band members up the left hand side of the front cover is also very effective as you can see each one's face but they do not take up the whole cover. The back cover also shows a picture of the four of them face on from the shoulders up horizontally in the middle of the page again. This shows the public their individual image.
Emily

RE9 Youtube documantary #1 that gives us an insight to the genre!

Hey readers!

This interview with Greenday gives us an insight into the personality of punk rock/alternative rock genre bands.

The main insight this video gives us into the genre is fairly self explanatory however there are many hidden aspects that should be considered, for example, the hair styles, makeup and clothing portrays many conventions of a rock band, the dark eye makeup on Billie Joe Armstrong (Far left) shows they are slightly rebellious and different because makeup isn’t normally used on men, also his hair has been dyed black and made to look messy, this shows he may be a ‘lazy’ type of person however it could also portray a busy lifestyle and that there is a large amount of jobs to do whereas Mike Dirnt (Far right) has a different style to Billie Joe, his hair is made to seem fairly neat, not messy and just fairly straight forward however the sideburns show that he may have a slightly older style due to them not being completely ‘in’ fashion at the current time (However this video was in 2009 and therefore may be slightly unreliable for the current time) he also unlike Billie Joe is wearing no makeup, this shows more masculine features and is wearing a chain rather than a scarf like Billie Joe.

The main similarities between the three of them is that they are all wearing similar clothing, this consists of a leather jacket with black shirts and jeans, this shows they all have a very similar fashion sense and also that they like to be seen as a group wearing the same clothes as so people may see this as a uniform, so each member can also be associated with each other.

Another specific part of this is the semi-dark humour from the band members this can be seen when they are answering fan’s questions and make a joke about one of the fan’s name, this is the typical type of humour from punk rock/alternative rock bands due to the rebellious lifestyle, few fans may take offence in this however most understand it is a joke and turn a ‘blind eye’ to the offence from it.

Thanks guys!
Jonny

RE5 Audience Expectations form my music genre

We interviewed 5 people to establish our target audience and what they expect from a music video and what they like about Rock and Music Video.

RE4 Existing record company research

An existing record company is EMI Records UK. The Electrical and Musical Industries was formed in 1931 and it is now one of the world's leading music companies. Some of their record labels include Angels, Capitol, EMI Classics and Virgin Records. Many famous artists are signed with EMI including Robbie Williams, Katy Perry, The Beatles and Tinie Tempah. EMI goes right back to the beginings of music video's as one of the origional music companies founded by the person who created the gramophone, Emile Berliner. Since then, EMI has been through the change in technology from inventing the stereo recorder, helped with the magnetic tape and they were even behind the electrical television.

In the early 90's, EMI made the first album over the internet. They were also the first company to release a digital album download with David Bowie's 'Hours'.

Today, EMI distribute music across the globe covering a wide range of music genre's.

Emily

RE2 Directors

Directors

Mark Romanek

Mark Romanek is the director of music videos such as En Vogue 'Free Your Mind' which won best R&B and Dance video, and not forgetting best cinematography (1992 MTV Music Video Awards). His most recognized music video's included Johnny Cash's 'Hurt' and  Madonna's music video 'Rain' which won Best Cinematography and Best Art Direction in 1993 in the MTV music awards. He has also won three grammy's for best short form music video. After writing screenplays, Romenek decided to focus more on music video's. He signed up with satallite films and became one of the best in the business. He has been given credit for making stars from nobody.

Alfred Mathew ''Weird Al'' Yankovic

Alfred Matthew "Weird Al" Yankovic (comedy parody) Yankovic is known for his comical songs. Since his first comedy song in 1976, he has sold over 12 million albums and has made over 150 paraody and origional songs and has also played live more than 1,000 times. His success has managed to earn himself three grammy awards and six platinum records. His main success was through his music video's which he then went on to direct himself. Most of Yankovic's songs consist of the origional song's music but with amusing lyrics, some of his work include 'Perform this way' from Lady Gaga's 'Born this way' he has also created several films from origional songs, for example 'Polkamon' from the film 'Pokemon'.

His most popular music videos that Yankovic has made such as 'Eat It', a parody of Micheal Jackson's 'Beat It' and Amish Paradice Parody of Gangster's paradice.

Emily

Interview with target audience

We interviewed 5 people to establish our target audience and what they expect from a music video and what they like about Rock and Music Video.

P5 Moodboard and RE6 Iconograpghy of Rock Music

Jeremy

RE3 Conventions of our genre with specific references to examples

The genre of music we are using is rock music. Bands which have similar sound to our band are bands such as, bowling for soup, blink 182, Green Day and Simple Plan. Rock music often uses electric guitars, acoustic guitars and brum and bass. Brums are used in my music and so are guitars. Dark colours are often used in rock songs such as Simple plan (see video below).

The conventions of rock music video are that the band is shown throughout the video usually performaing but they can be shown in a narrative. It is unlikely to see a rock music video without the band performing, this is usally a part of their image. They sometimes appear as a narrative video for example, in bowling for soup's music video ''When We Die''. Extreme close ups and long shots are also used a lot to show their image. Close ups are useful if the band is wearing make-up. Dark locations are also popular and special effects are used occasionally.

Jeremy

RE1 History Of Music Video

Jeremy

Our Pitch

Our Pitch on Prezi

Jeremy

Lyrics

Carry Me Lyrics

Verse 1

It's only 3pm,

Down to the bar, get going again,

This time you can take me home,

Not so easy when you drink alone,

People look at me as if it’s wrong,

5 pm and I'm so far gone,

Bored of here go somewhere else,

Bored of here go somewhere else

1 2 3 4!

I've seen this place, been here before,

I've climbed these stairs, I've walked these floors,

A place like this you won’t forget,

The people here I know I've met,

So sorry, so sorry, don't remember your name

The drugs not me who you should blame

I turn my head and look away,

Tomorrow is a brand new day

Chorus

Take me home I want to go there

Are some things I don't want you to know,

I've had my share, I've had my fill,

So take me home,

(Carry me)

Verse 2

It’s times like these I think I'm fine

It's times like these I think you're mine

Thoughts are running through my head,

I want my home, I want my bed

A thousand people in my way

Let me go I don’t want to stay

Too many times thought this before

I stumble up and out the door

Chorus

Solo

Chorus/Bridge

Chorus

Outro

End

G2 Introduction

Hey!

We are a group of 3 school friends, Jeremy, Jonny and Emily, we all love media studies and also suit different parts of the process of creating a video, in our case Jeremy can act! He is also a, well lets put it this way, self trained editor and don't forget he is our most active blogger. Me, Jonny, I can't act to save my life, so im stuck behind the camera and helping sort out where people should be, last but not least Emily, she's our 'designer', Emily is really interested in album covers, newspaper articles and so she will be taking charge of those aspects of the course! We have all done media studies as AS level and produced different opening sequences.

This is our first time working together as a group however we are all looking forward to seeing the end product!

And that all from me, for now!

-Jonny Keats

G1 Brief

We are making a music video to the song 'Carry me' by 'Collision Imminant'. The genre of this song is rock. We have decided to use this song becuase we thought the rock aspect would make a good video and also be fun in the process.
Emily

checklist

URL address:

Section	Component	Who is responsible?	Technology/format used	Teacher comments
General G1	The brief	Emily	prezie.com
G2	Group dynamics – introduce yourself	Jonny
G3	Labels for each element of your blog	Jeremy
Research evidence RE1	History of music video	Jeremy	Timeglider
RE2	Case studies of iconic directors of music video	Emily
RE3	Conventions of your genre with specific references to examples	Jeremy
RE4	Existing record label company research	Emily
RE5	Audience expectations from your music genre	Emily
RE6	Collage of iconography associated with your music genre	Jeremy
RE7	Still frame analysis	Jonny
RE8	Nine frame structure analysis of music video in your genre	Emily
RE9	YouTube documentaries/programmes which give insight into your genre	Jonny
RE10	Magazine advert analysis: layout, brand ident, image, text	Emily
RE11	DVD/digipack analysis: layout, brand ident, image, text	Emily
RE12	Font analysis: DVD and magazine ad	Emily

Section	Component	Who is responsible?	Technology/Format used	Teacher comments
Planning P1	Record company name/profile logo	Jeremy
P2	Photographs/footage of group planning	Jeremy
P3	Recorded/filmed conversations of planning	Jeremy
P4	Initial planning ideas (brainstorms)	Jeremy
P5	Mood board for music video	Jeremy
P6	Photographs/footage of locations	Jonny
P7	Synopsis planning	Emily
P8	Props list	Jonny
P9	Physical timeline for opening – clear focus on timings of titles, footage and sound	Emily
P10	Scripting (if applicable)	Jonny
P11	Costume planning	Emily
P12	Filming schedule	Emily
P13	Editing schedule	Emily
P14	Storyboards	Jeremy
P15	Animatic	Jeremy
P16	Health and safety information	Jonny
P17	Alterations made along the way	Jeremy
Construction C1	Test/raw footage	Jonny
C2	Rough cuts	Jeremy
C3	Drafts	Jeremy
C4	Technical difficulties	Jonny
C5	Photographs from filming	Emily
C6	Interim evaluations of work achieved	Emily
C7	Storyboard changes	Jeremy
Evaluation	1
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